Purposeful Positioning

To say the wireless industry is competitive would be an understatement. Our PR team leveraged Verizon’s reputation for running toward a crisis (and not away from it) to generate earned media coverage throughout the Southwest markets and set them apart from the competition.

We help tell the story that makes Verizon the country’s most reliable network – from its investment in network infrastructure to maintaining a fleet of mobile wireless vehicles used for responding to events like wildfires. In fact, Verizon’s farm fleet of COWs (cell on wheels) and COLTs (cell on light truck) have become part of first responders’ protocols.

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