Pocky

The Big Share

TURNING A JAPANESE TRADITION INTO AN AMERICAN CELEBRATION.

Pocky Day – falling on November 11 and named for the popular Japanese snack treat – is a national celebration in its home country. Santy’s assignment: raise audience awareness of Pocky Day.

So, we created The Big Share. Leveraging Pocky’s tagline, Share Happiness, we created a microsite where fans could send a box of Pocky to a complete stranger. They, in turn, would receive their own box from a stranger. We gave away 1,111 boxes in just 15 minutes! Site visitors could also create custom box designs and share them through social media. 50,000 original designs were made and shared over a 5 day period!

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