Peter Piper Pizza
Peter Piper Pizza 2015 Television
Speaking directly to millennial moms.
The key to Peter Piper Pizza’s turnaround strategy was making the brand relevant to millennial moms.
“Sponsored by Mom” TV spots are a part of our integrated brand strategy to re-engage with Millennial moms who have unlimited choices for family entertainment. We also wanted to communicate that Peter Piper is same place you always loved, only better.