How do you get people excited about Cinco de Mayo?
El Torito, famous throughout Southern California for their traditional Mexican cuisine and Signature Margaritas, wanted an idea that would engage their fan base and generate excitement around the Cinco de Mayo holiday. We brought them Mariachi Me, a shareable video program where you replace mariachi players’ faces with your own and with friends.
We shot the mariachi band and dancer on green screen in Los Angeles and at the same time in Phoenix, our art directors were busy designing the set for the video (to lay over the green screen) and the microsite, where the custom video would be housed. To ensure it reached the right audience, we promoted the video with in-store messaging, targeted emails, a public relations effort and a social campaign that ran on Facebook, Instagram and Twitter.