Helping moms pack lunch and Harvest Snaps grow social.
Harvest Snaps wanted to target Millennial Moms. In time for back-to-school season, Santy launched Lunchspiration in August 2014.
Lunchspiration was designed to give moms ideas for packing healthy lunches. The microsite allowed fans to create the #PerfectLunch by mixing different healthy lunch choices with Harvest Snaps in a virtual bento box. Users were invited to share their virtual lunch on their favorite social platform for a chance to win $1,000 for back-to-school shopping.