Halloween Social Campaign
Making Halloween less about scaring, more about sharing.
With Halloween being the giant among “sweets days” in this country, we wanted to make Pocky, a popular Japanese snack, a part of the “trick or treat” conversation.
Pocky’s tagline is Share Happiness. This gave us the idea to create an interactive social game that makes Halloween “less about scaring, more about sharing.” If you successfully share Pocky with the scary monster, he becomes an adorable creature – and you can win a prize.