Don’t Pay Surge
BEAT THEM AT THEIR OWN GAME
With the introduction of ride share companies like Uber and Lyft came big problems for the cab industry. Customers quickly began to prefer the ease of finding a ride and paying for it through an app. Enter Riide, an app based system that lets you call and pay for a cab just like the ride share guys. The big difference, Riide never charges surge pricing. Building on Riide’s strongest point of difference we created Surge, a memorable character who made sure customers got the point they’d never have to pay surge prices when they hitched a ride with Riide.
Santy Studios created social content and pre-roll videos featuring Surge and all his hilarious/infuriating reasons for charging you surge pricing.
BUS SHELTERS AND GUERILLA TACTICS
Bus shelter signage and bar coasters reached potential customers with the simple, memorable message, “Don’t Pay Surge!”
100 degree Washington DC heat and a velour track suit were tough on our actor, but he survived 6 hours of shooting nonetheless.