Dia de Los Tacos

Remaking Taco Tuesday

Today, every restaurant has a Taco Tuesday promotion, so we wanted to make Chevys’ Taco Tuesday stand out from the crowd. Leveraging Chevys’ Mexican authenticity, we went above and beyond to get loyal customers in the spirit to celebrate Tacos.

Borrowing from the aesthetic of the traditional Mexican celebration, Dia de los Muertos, Santy created custom Taco Sugar Skulls to be used on collateral, social and digital marketing.

3D Paper Table Tents

Easily constructed into Taco Sugar Skulls for every table. Each Taco Sugar Skull has Taco and authentic Fresh Mex imagery.

Social Posts

A play with the Dia de Los Tacos theme, hyping the promotion and getting fans excited about a more authentic Taco Tuesday.


Invite customers to come back and bring their friends and family to celebrate Tacos.


The staff even got in on the fun with custom sugar skull t-shirts.

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