03/06/2017 - Is Snapchat Good for Advertisers?
With all the hype surrounding Snapchat, you'd think it would be the ideal platform for advertisers, right? Think again. New data on the efficacy of Snap ads shows otherwise. Santy's Senior Content Manager, Hannah Tooker, shares her advice on advertising with Snapchat.
03/03/2017 - Google Moves to Mobile-First Indexing
Google is constantly evolving to meet the needs of users. With people relying on mobile devices for the majority of their online activities, Google is moving to mobile-first indexing. Tarik Rahman, Digital Marketing Specialist, takes us through what these changes are and what they mean for advertisers.
02/28/2017 - Snapchat Is Public. Now What?
With Snapchat going public, it is the largest tech IPO since Facebook in 2012. Santy's Paid Social Media Specialist, Alethia Halbig, explains the growth Snapchat has experienced over the past years and obstacles the company has yet to overcome.
01/23/2017 - Adapting and Succeeding: Leveraging Facebook’s “Pay-to-Play” Model
With Facebook organic reach nearly nonexistent, the platform's “pay-to-play” model is calling for a shift in engagement strategies. Here, we offer a few succinct action items to add to your 2017 plan to help your brand succeed.
11/30/2016 - Why Facebook Needs to Improve Reporting through Third-Party Verification
Facebook has been under fire lately because of a few reporting issues. Santy's Paid Social Media Specialist, Alethia Halbig, explains why Facebook needs to allow third-party reporting in order to regain trust and credibility with marketers.