03/08/2017 - Smartphone Usage at an All Time High
That's no surprise, right? But you may wonder what this new data means for your brand. Integrated Media Supervisor Nicole Luna expands on how to embrace the pervasiveness of this technology by being a mobile-first marketer.
03/06/2017 - Is Snapchat Good for Advertisers?
With all the hype surrounding Snapchat, you'd think it would be the ideal platform for advertisers, right? Think again. New data on the efficacy of Snap ads shows otherwise. Santy's Senior Content Manager, Hannah Tooker, shares her advice on advertising with Snapchat.
03/03/2017 - Google Moves to Mobile-First Indexing
Google is constantly evolving to meet the needs of users. With people relying on mobile devices for the majority of their online activities, Google is moving to mobile-first indexing. Tarik Rahman, Digital Marketing Specialist, takes us through what these changes are and what they mean for advertisers.
01/23/2017 - Adapting and Succeeding: Leveraging Facebook’s “Pay-to-Play” Model
With Facebook organic reach nearly nonexistent, the platform's “pay-to-play” model is calling for a shift in engagement strategies. Here, we offer a few succinct action items to add to your 2017 plan to help your brand succeed.
12/01/2016 - How Does Emotionally Compelling Creative Impact CX?
Strong consumer experience cannot be obtained without a creative strategy based on establishing emotional connections. Carlos Pastor, Account Supervisor, shares his thoughts on how the two can help a brand survive.