06/29/2018 - Coffee & Diamonds: How a Philosophy of “More Than” Adds Value to Your Brand
It's not about the coffee. It never was. Here, Santy's Head of Production Bret Koehler explores the inner workings of creating perceived value through a mindset of "more than."
03/29/2016 - Treat It Like a Luxury
In the advertising business we get pretty excited over the flashy stuff. But when selling the every day products that fill carts and bags during the weekly grocery trips, Director of Brand Strategy and Planning, Adam Pierno, has three basics that can't be overlooked if you want the average American to make you a regular purchase.
03/23/2016 - Just Do It
"I don't have the time." Don't let that simple excuse stifle your creativity and prevent your budding ideas from growing. Jr. Art Director, Kyle Davila, has a simple remedy, "Just Do It."
09/24/2015 - CreateAthon 2015
Our Copywriter, Josh Gordon, participated in the 2015 CreateAthon and lived to tell the story. Read his running diary of the event that put 70 creatives together to work for 24 straight hours without sleep to help local non-profits.
09/15/2015 - It’s All in the Color
Sometimes you just need to go back to the basics in design. Junior Art Director, Megan Golab, shares how the use of color can drastically change the interpretation of an ad.