03/06/2017 - Is Snapchat Good for Advertisers?
With all the hype surrounding Snapchat, you'd think it would be the ideal platform for advertisers, right? Think again. New data on the efficacy of Snap ads shows otherwise. Santy's Senior Content Manager, Hannah Tooker, shares her advice on advertising with Snapchat.
01/29/2016 - If Tweets Were Votes, Who Would Win Iowa?
Can analyzing social conversations be an accurate way to predict the outcome of the presidential election? Content Strategist, Hallie Wright conducts an experiment to find out.
01/03/2016 - Turning Pocky Day into a National Celebration
Pocky Day is a national event in Japan. Can the celebration spread to the United States, as well? Here we discuss how our first efforts went.
09/09/2015 - The Problem with Being Pinterest-y
Are marketers undermining the authenticity of brands by over-adapting visual content for the sake of Repins? Content Strategist Hallie Wright presents an argument against assimilating.
09/03/2015 - Was the McWhopper Stunt a Success?
Burger King got lots of attention for the McWhopper. Was any of it the right kind? Director of Brand Strategy & Planning, Adam Pierno, digs into the social details to determine the results.