03/06/2017 - Is Snapchat Good for Advertisers?
With all the hype surrounding Snapchat, you'd think it would be the ideal platform for advertisers, right? Think again. New data on the efficacy of Snap ads shows otherwise. Santy's Senior Content Manager, Hannah Tooker, shares her advice on advertising with Snapchat.
01/14/2016 - Differentiating a Brand in the Ever-Growing Gluten-Free Flour Industry
Digital Strategist, Alex Berger, sits down with Orly Gottesman, owner of Blends by Orly, to discuss her gluten free bread business and insights into her customers.
01/03/2016 - Turning Pocky Day into a National Celebration
Pocky Day is a national event in Japan. Can the celebration spread to the United States, as well? Here we discuss how our first efforts went.
12/29/2015 - Is It Time to Take a Holiday From Holiday Marketing?
Positioning your brand to stand out during the holidays is no small task. Senior Copywriter Dennis Lewis offers up his point-of-view on the advantages and pitfalls of holiday marketing.
09/09/2015 - The Problem with Being Pinterest-y
Are marketers undermining the authenticity of brands by over-adapting visual content for the sake of Repins? Content Strategist Hallie Wright presents an argument against assimilating.