08/07/2017 - TV Fragmentation: Where do we go from here?
Despite what you may have heard, TV is still a medium with a strong, broad reach. Here, we give our recommendation on how to capitalize on the latest avenues available for more efficient TV media targeting.
04/07/2016 - Santy Showcase: Pocky in Times Square
We had a last-minute opportunity to create a Times Square video billboard for one of our favorite clients, Pocky. We do some of our best work under pressure, and we couldn't be prouder of how it turned out.
02/12/2016 - Santy Reviews: Super Bowl 50 Ads
Forget all the professional athletes, the Super Bowl is the place for the biggest brands to flex their financial muscles and produce the best, most visceral content that still appeals to all of America. Some of our brightest gave their take on what worked and what didn't.
01/14/2016 - Differentiating a Brand in the Ever-Growing Gluten-Free Flour Industry
Digital Strategist, Alex Berger, sits down with Orly Gottesman, owner of Blends by Orly, to discuss her gluten free bread business and insights into her customers.
01/03/2016 - Turning Pocky Day into a National Celebration
Pocky Day is a national event in Japan. Can the celebration spread to the United States, as well? Here we discuss how our first efforts went.