06/29/2018 - Coffee & Diamonds: How a Philosophy of “More Than” Adds Value to Your Brand
It's not about the coffee. It never was. Here, Santy's Head of Production Bret Koehler explores the inner workings of creating perceived value through a mindset of "more than."
04/06/2017 - Pepsi's PR Grand Slam
PR nightmare or unintended awareness windfall? The controversial new Pepsi ad featuring Kendall Jenner may not be as bad for the brand as you think. Digital Director Sagar Patel gives his two cents.
03/08/2017 - Smartphone Usage at an All Time High
That's no surprise, right? But you may wonder what this new data means for your brand. Integrated Media Supervisor Nicole Luna expands on how to embrace the pervasiveness of this technology by being a mobile-first marketer.
03/06/2017 - Is Snapchat Good for Advertisers?
With all the hype surrounding Snapchat, you'd think it would be the ideal platform for advertisers, right? Think again. New data on the efficacy of Snap ads shows otherwise. Santy's Senior Content Manager, Hannah Tooker, shares her advice on advertising with Snapchat.
03/03/2017 - Google Moves to Mobile-First Indexing
Google is constantly evolving to meet the needs of users. With people relying on mobile devices for the majority of their online activities, Google is moving to mobile-first indexing. Tarik Rahman, Digital Marketing Specialist, takes us through what these changes are and what they mean for advertisers.