05/05/2017 - Hey ESPN, Remember Me?
The recent round of layoffs at ESPN has sparked a frenzy of speculation about the cause, most often leading back to epidemic levels of cord cutting amongst millennials. While this may be true, Santy's Head of Production Bret Koehler challenges convention and offers his own POV on the turbulence at the network.
09/28/2016 - The Great Millennial Mirage
After further review, gut instinct proved correct. There are multiple nuanced segments within the millennial segment, long-worshipped by marketers.
09/13/2016 - What Casual Restaurant Brands Are Doing Wrong with Media
Our Strategist, Alex Berger, explains how our research revealed a shocking truth about what the best media plans may be for casual dining brands.
08/17/2016 - Brands Need Emotional Consistency
If loyalty is what you seek, making your audience feel something is key. Our Director of Brand Strategy, Adam Pierno, explains why brands should place significant weight on setting the mood and building an emotional connection with their consumers.
07/22/2016 - Disappearing Logos and the Changing Face of Consumerism
Today's consumer is no longer interested in being defined by logos. Director of Brand Planning & Strategy Adam Pierno explores the cultural shift that is causing some of the largest brands in the world to rethink everything.