03/08/2017 - Smartphone Usage at an All Time High
That's no surprise, right? But you may wonder what this new data means for your brand. Integrated Media Supervisor Nicole Luna expands on how to embrace the pervasiveness of this technology by being a mobile-first marketer.
11/03/2016 - Transparency is key
Not all agencies are completely open and honest with their clients about their media practices. Our Integrated Media Supervisor, Nicole Luna, explains how if agencies are not transparent with their clients, they are at risk of losing them.
10/26/2016 - Research: How Total Media Spend Impacts Outcomes on Social
Director of Brand Planning and Strategy, Adam Pierno, shares a summary of our latest research aimed at uncovering correlations between media spend and social media penetration and sentiment.
10/24/2016 - Fast-Food Makeover. Is It the Food? Or the Experience?
Are restaurant makeovers the key to attracting the millennial audience? Our Associate Creative Director, Richard Haynie, discusses how effective updating the visual appeal of a restaurant is, and whether or not restaurants just need to focus on the quality of their food.
10/21/2016 - Creativity Isn’t for the Faint of Heart
Working in the creative realm is a rewarding, yet challenging experience. Our Chief Creative Officer, Ken Spera, gets real about the struggles that come with the job and offers his tried and true practices for pushing through, for the love of the game.