05/05/2017 - Hey ESPN, Remember Me?
The recent round of layoffs at ESPN has sparked a frenzy of speculation about the cause, most often leading back to epidemic levels of cord cutting amongst millennials. While this may be true, Santy's Head of Production Bret Koehler challenges convention and offers his own POV on the turbulence at the network.
03/03/2017 - Google Moves to Mobile-First Indexing
Google is constantly evolving to meet the needs of users. With people relying on mobile devices for the majority of their online activities, Google is moving to mobile-first indexing. Tarik Rahman, Digital Marketing Specialist, takes us through what these changes are and what they mean for advertisers.
02/28/2017 - Snapchat Is Public. Now What?
With Snapchat going public, it is the largest tech IPO since Facebook in 2012. Santy's Paid Social Media Specialist, Alethia Halbig, explains the growth Snapchat has experienced over the past years and obstacles the company has yet to overcome.
02/06/2017 - The State of Social - 2017
The world of social media undergoes change non-stop and 2017 will be no exception. Santy's social experts sat down to discuss the changes they expect to see and offer insights to help you prepare for them.
01/23/2017 - Adapting and Succeeding: Leveraging Facebook’s “Pay-to-Play” Model
With Facebook organic reach nearly nonexistent, the platform's “pay-to-play” model is calling for a shift in engagement strategies. Here, we offer a few succinct action items to add to your 2017 plan to help your brand succeed.