09/21/2018 - Marketing Simplified
At Santy we run every single thing through the prism of simplicity. Is this as simple as it can be? Have we stripped out any cost, structure, dressing or jargon that isn't leading to improved results?
Things can always be simpler, always be better. We work to find the excess that gets in the way of great products and cut it out.
02/09/2018 - How to Build a Rock Solid Client-Agency Relationship
Director of Client Services, Maria Dillon shares her expertise on how to effectively on-board a new client to ensure a successful relationship.
08/07/2017 - TV Fragmentation: Where do we go from here?
Despite what you may have heard, TV is still a medium with a strong, broad reach. Here, we give our recommendation on how to capitalize on the latest avenues available for more efficient TV media targeting.
07/25/2017 - 4 Reasons To Love The Facebook Pixel
Content Manager Christina Guenther explains how utilizing the Facebook pixel enables marketers to better understand site visitors and prove ROI.
07/17/2017 - How Google is Solving the Last-Click Attribution Problem
Google's announces their new and free solution to pulling data, Google Attribution. Digital Marketing Specialist, Tarik Rahman explains how this simplified version works and what problems are being solved.