08/07/2017 - TV Fragmentation: Where do we go from here?
Despite what you may have heard, TV is still a medium with a strong, broad reach. Here, we give our recommendation on how to capitalize on the latest avenues available for more efficient TV media targeting.
04/24/2017 - Why Major Brands Are Pulling Ads from YouTube & Google
Despite the astronomic rise of digital media spend in recent years, many major brands have decided to pull spend from Google and YouTube. Learn why and what you should be doing to keep your brand safe.
04/06/2017 - Pepsi's PR Grand Slam
PR nightmare or unintended awareness windfall? The controversial new Pepsi ad featuring Kendall Jenner may not be as bad for the brand as you think. Digital Director Sagar Patel gives his two cents.
03/08/2017 - Smartphone Usage at an All Time High
That's no surprise, right? But you may wonder what this new data means for your brand. Integrated Media Supervisor Nicole Luna expands on how to embrace the pervasiveness of this technology by being a mobile-first marketer.
03/06/2017 - Is Snapchat Good for Advertisers?
With all the hype surrounding Snapchat, you'd think it would be the ideal platform for advertisers, right? Think again. New data on the efficacy of Snap ads shows otherwise. Santy's Senior Content Manager, Hannah Tooker, shares her advice on advertising with Snapchat.