04/17/2018 - How Social Metrics Can Lure Brands Into a Repetitive Rut
Thanks to digital tools, brands know their audiences better than ever - but the downside is becoming stale and failing to attract a new audience.
12/01/2016 - How Does Emotionally Compelling Creative Impact CX?
Strong consumer experience cannot be obtained without a creative strategy based on establishing emotional connections. Carlos Pastor, Account Supervisor, shares his thoughts on how the two can help a brand survive.
04/07/2016 - Santy Showcase: Pocky in Times Square
We had a last-minute opportunity to create a Times Square video billboard for one of our favorite clients, Pocky. We do some of our best work under pressure, and we couldn't be prouder of how it turned out.
03/29/2016 - Treat It Like a Luxury
In the advertising business we get pretty excited over the flashy stuff. But when selling the every day products that fill carts and bags during the weekly grocery trips, Director of Brand Strategy and Planning, Adam Pierno, has three basics that can't be overlooked if you want the average American to make you a regular purchase.
03/23/2016 - Just Do It
"I don't have the time." Don't let that simple excuse stifle your creativity and prevent your budding ideas from growing. Jr. Art Director, Kyle Davila, has a simple remedy, "Just Do It."