05/03/2018 - Breaking the Relevant Experience Myth
Hiring only agencies with category experience means you're locked into category conventions and aren't giving your brand the chance to evolve. Dan Santy explains how a little fresh thinking has been proven to take brands to the next level.
12/01/2016 - How Does Emotionally Compelling Creative Impact CX?
Strong consumer experience cannot be obtained without a creative strategy based on establishing emotional connections. Carlos Pastor, Account Supervisor, shares his thoughts on how the two can help a brand survive.
09/06/2016 - Calling “Action” on Our New Video Content Division
Bret Koehler announces he will lead LA-based Santy Studios, a full-service video production studio as Head of Production.
07/11/2016 - Early Olympics Advertising Medal Count
It's just the beginning of Olympic advertising season, but we've already found some medal-worthy work. Copywriter Josh Gordon hands out the Gold, Silver and Bronze medals to some impressive early creative.