08/07/2017 - TV Fragmentation: Where do we go from here?
Despite what you may have heard, TV is still a medium with a strong, broad reach. Here, we give our recommendation on how to capitalize on the latest avenues available for more efficient TV media targeting.
02/28/2017 - Snapchat Is Public. Now What?
With Snapchat going public, it is the largest tech IPO since Facebook in 2012. Santy's Paid Social Media Specialist, Alethia Halbig, explains the growth Snapchat has experienced over the past years and obstacles the company has yet to overcome.
01/23/2017 - Adapting and Succeeding: Leveraging Facebook’s “Pay-to-Play” Model
With Facebook organic reach nearly nonexistent, the platform's “pay-to-play” model is calling for a shift in engagement strategies. Here, we offer a few succinct action items to add to your 2017 plan to help your brand succeed.
11/30/2016 - Why Facebook Needs to Improve Reporting through Third-Party Verification
Facebook has been under fire lately because of a few reporting issues. Santy's Paid Social Media Specialist, Alethia Halbig, explains why Facebook needs to allow third-party reporting in order to regain trust and credibility with marketers.
11/03/2016 - Transparency is key
Not all agencies are completely open and honest with their clients about their media practices. Our Integrated Media Supervisor, Nicole Luna, explains how if agencies are not transparent with their clients, they are at risk of losing them.