03/08/2017 - Smartphone Usage at an All Time High
That's no surprise, right? But you may wonder what this new data means for your brand. Integrated Media Supervisor Nicole Luna expands on how to embrace the pervasiveness of this technology by being a mobile-first marketer.
10/26/2016 - Research: How Total Media Spend Impacts Outcomes on Social
Director of Brand Planning and Strategy, Adam Pierno, shares a summary of our latest research aimed at uncovering correlations between media spend and social media penetration and sentiment.
09/28/2016 - The Great Millennial Mirage
After further review, gut instinct proved correct. There are multiple nuanced segments within the millennial segment, long-worshipped by marketers.
09/13/2016 - What Casual Restaurant Brands Are Doing Wrong with Media
Our Strategist, Alex Berger, explains how our research revealed a shocking truth about what the best media plans may be for casual dining brands.
08/17/2016 - Brands Need Emotional Consistency
If loyalty is what you seek, making your audience feel something is key. Our Director of Brand Strategy, Adam Pierno, explains why brands should place significant weight on setting the mood and building an emotional connection with their consumers.