06/07/2018 - Marketing Simplified
At Santy we run every single thing through the prism of simplicity. Is this as simple as it can be? Have we stripped out any cost, structure, dressing or jargon that isn't leading to improved results?
Things can always be simpler, always be better. We work to find the excess that gets in the way of great products and cut it out.
03/09/2018 - The Great Millennial Mirage
After further review, gut instinct proved correct. There are multiple nuanced segments within the millennial segment, long-worshipped by marketers.
03/02/2018 - Let it Suck.
There’s one thing that will always prevent you from achieving greatness: your own limitations. Concepting is a process that requires a total lack of ego. Here, Bret Koehler challenges you to 'let it suck' the next time you brainstorm.
02/18/2018 - How to Become an Influencer Marketing Wizard
Don't get fooled into thinking Influencer Marketing is easy - the reality is far from it. The Santy Social Team explains just how much time and effort it takes to become an Influencer Marketing Wizard.
02/09/2018 - How to Build a Rock Solid Client-Agency Relationship
Director of Client Services, Maria Dillon shares her expertise on how to effectively on-board a new client to ensure a successful relationship.