03/08/2017 - Smartphone Usage at an All Time High
That's no surprise, right? But you may wonder what this new data means for your brand. Integrated Media Supervisor Nicole Luna expands on how to embrace the pervasiveness of this technology by being a mobile-first marketer.
01/23/2017 - Adapting and Succeeding: Leveraging Facebook’s “Pay-to-Play” Model
With Facebook organic reach nearly nonexistent, the platform's “pay-to-play” model is calling for a shift in engagement strategies. Here, we offer a few succinct action items to add to your 2017 plan to help your brand succeed.
12/01/2016 - How Does Emotionally Compelling Creative Impact CX?
Strong consumer experience cannot be obtained without a creative strategy based on establishing emotional connections. Carlos Pastor, Account Supervisor, shares his thoughts on how the two can help a brand survive.
11/30/2016 - Why Facebook Needs to Improve Reporting through Third-Party Verification
Facebook has been under fire lately because of a few reporting issues. Santy's Paid Social Media Specialist, Alethia Halbig, explains why Facebook needs to allow third-party reporting in order to regain trust and credibility with marketers.
11/17/2016 - How PR Can Survive the Demise of Mainstream Media
Traditional media is on the decline, and has now become a small part of a much bigger picture. Our Director of Public Relations, Sara Fleury, explains how PR professionals saw this coming, and what steps can be taken to survive this major change.