06/29/2018 - Coffee & Diamonds: How a Philosophy of “More Than” Adds Value to Your Brand
It's not about the coffee. It never was. Here, Santy's Head of Production Bret Koehler explores the inner workings of creating perceived value through a mindset of "more than."
09/03/2015 - Was the McWhopper Stunt a Success?
Burger King got lots of attention for the McWhopper. Was any of it the right kind? Director of Brand Strategy & Planning, Adam Pierno, digs into the social details to determine the results.
08/26/2015 - Digital Privacy vs. Convenience
One of the latest hurdles in the digital marketing industry has become gaining permission from consumers. The privacy laws are so strict it makes it tough for marketers to cater communication on their mobile devices. Sagar Patel shares why he thinks this is taking away from a great customer experience.
08/26/2015 - Ten Stamps Later and Your Customers Still Aren’t Loyal
A loyalty program doesn't always make a loyal customer. Adam Pierno explains what businesses can offer that is worth more than a free cup of coffee.
08/25/2015 - Eye Candy: Summer Remix
Inspiration comes in many forms, but if it doesn't come with a hyperlink it can't be on the blog. This month, Copywriter, Josh Gordon shares what inspiration he has found in the remix, satire, and the just really clever idea.