05/05/2017 - Hey ESPN, Remember Me?
The recent round of layoffs at ESPN has sparked a frenzy of speculation about the cause, most often leading back to epidemic levels of cord cutting amongst millennials. While this may be true, Santy's Head of Production Bret Koehler challenges convention and offers his own POV on the turbulence at the network.
09/08/2015 - 5 Account Service Tips CMOs Will Appreciate
At the end of the day, one thing will always remain a part of the business, no matter what type of agency you work with: client service. Director of Client Service, Maria Dillon shares what you can do to please your agency partners.
09/03/2015 - Was the McWhopper Stunt a Success?
Burger King got lots of attention for the McWhopper. Was any of it the right kind? Director of Brand Strategy & Planning, Adam Pierno, digs into the social details to determine the results.
08/26/2015 - Digital Privacy vs. Convenience
One of the latest hurdles in the digital marketing industry has become gaining permission from consumers. The privacy laws are so strict it makes it tough for marketers to cater communication on their mobile devices. Sagar Patel shares why he thinks this is taking away from a great customer experience.
08/26/2015 - Ten Stamps Later and Your Customers Still Aren’t Loyal
A loyalty program doesn't always make a loyal customer. Adam Pierno explains what businesses can offer that is worth more than a free cup of coffee.