06/29/2018 - Coffee & Diamonds: How a Philosophy of “More Than” Adds Value to Your Brand
It's not about the coffee. It never was. Here, Santy's Head of Production Bret Koehler explores the inner workings of creating perceived value through a mindset of "more than."
02/12/2016 - Santy Reviews: Super Bowl 50 Ads
Forget all the professional athletes, the Super Bowl is the place for the biggest brands to flex their financial muscles and produce the best, most visceral content that still appeals to all of America. Some of our brightest gave their take on what worked and what didn't.
01/14/2016 - Differentiating a Brand in the Ever-Growing Gluten-Free Flour Industry
Digital Strategist, Alex Berger, sits down with Orly Gottesman, owner of Blends by Orly, to discuss her gluten free bread business and insights into her customers.
01/03/2016 - Turning Pocky Day into a National Celebration
Pocky Day is a national event in Japan. Can the celebration spread to the United States, as well? Here we discuss how our first efforts went.
12/29/2015 - Is It Time to Take a Holiday From Holiday Marketing?
Positioning your brand to stand out during the holidays is no small task. Senior Copywriter Dennis Lewis offers up his point-of-view on the advantages and pitfalls of holiday marketing.