06/29/2018 - Coffee & Diamonds: How a Philosophy of “More Than” Adds Value to Your Brand
It's not about the coffee. It never was. Here, Santy's Head of Production Bret Koehler explores the inner workings of creating perceived value through a mindset of "more than."
06/07/2018 - Marketing Simplified
At Santy we run every single thing through the prism of simplicity. Is this as simple as it can be? Have we stripped out any cost, structure, dressing or jargon that isn't leading to improved results?
Things can always be simpler, always be better. We work to find the excess that gets in the way of great products and cut it out.
05/03/2018 - Breaking the Relevant Experience Myth
Hiring only agencies with category experience means you're locked into category conventions and aren't giving your brand the chance to evolve. Dan Santy explains how a little fresh thinking has been proven to take brands to the next level.
04/17/2018 - How Social Metrics Can Lure Brands Into a Repetitive Rut
Thanks to digital tools, brands know their audiences better than ever - but the downside is becoming stale and failing to attract a new audience.
04/02/2018 - The Art of Creating Craveability
Creating images for social media that incite consumer cravings isn't easy, but with the right information & approach, it's a skill you can master.