May 01, 2016
Key Steps to Reaching Target Audiences through Video
Video consumption habits have changed drastically over the last few years. More device choices means once captive audiences have broken free. What do brands and advertisers need to know in order to effectively reach their targets? In this presentation, Santy presents the findings from their proprietary study on how millennial viewing habits differ from older Americans explaining the change in behavior.
March 20, 2015
How Content Marketing Should Evolve Your PR Strategy
A Content marketing strategy is your framework for the creation, distribution & lifecycle of branded material. Content bridges the gap between advertising and PR. Learn how position yourself as an expert and utilize content to your advantage by integrating it into your Public Relations strategy.
March 20, 2015
Whitepaper: Insights behind Millennials Grocery Behavior
Millennials have begun to demonstrate their massive buying power. This whitepaper details the insights found in our national study among Millennials to better understand their attitudes towards grocery shopping and the drivers behind their habits.
March 05, 2015
Hyperlocal: Understanding this Mobile Marketing Opportunity
The term ‘hyperlocal’ has been the toast of the advertising world thanks to the penetration of smartphones, affordable ad buys and the analyzing of information around consumer patterns. But what are marketers doing to leverage hyperlocal advertising efforts and separate themselves from the competition? This presentation will dive deeper into the mechanics of this movement, providing the tools and tactics you need in this space.
February 18, 2015
The Truth Behind Millennials & How They Grocery Shop
Millennials have begun to demonstrate their massive buying power. This presentation will help you understand their mindset and make sure your brand speaks to this complex consumer group. Understand their attitudes towards grocery shopping as insights are revealed about the surprising motivations and drivers behind millennial grocery shopping habits.
February 04, 2015
Whitepaper: Understanding the Millennial Decline in Dining Out
Understanding how millennials decide where and what to eat is key to developing your restaurant’s marketing strategy. This whitepaper shares how this audience forms dining decisions, what you can do to drive trial and how to encourage loyalty.