From $10 to $140 million in 3 years - how we grew Harvest Snaps from the ground up.

The Results

2012 - 2016


+$140 million Sales went from $10 in 2012 to $140 million in 2015

Sales


+342,700 Social audience grew by 342,700 in the first 3 years

Social Audience


+95k Added 95,000 email subscribers from 2012-2015

Email Subscribers

So, How'd we do it?

Our Challenge

A year after launching the brand, Harvest Snaps had an almost non-existent presence in the digital space.

No defined target audience

Merchandised in the produce section, unlike other snacks

No budget for traditional media tactics

The Solution

Use insights from market research to define and target customer persona and create content that appeals to them

Execute engaging social campaigns to drive trial and awareness

Mobilize relevant influencers to widen reach

Create an exclusive loyalty club for brand enthusiasts to stay top of mind.

Tactics

  • Channel-specific social content
  • Gamification
  • Email subscriber loyalty club
  • Influencer collaborations
  • Branded entertainment
  • Support ongoing content with social campaigns to incite sharing and sign ups

The Results

2012 - 2016


+$140 million Sales went from $10 in 2012 to $140 million in 2015

Sales


+342,700 Social audience grew by 342,700 in the first 3 years

Social Audience


+95k Added 95,000 email subscribers from 2012-2015

Email Subscribers