Digital Marketing Specialist
We’re Santy and change is our secret weapon. Our team works to find the change that will impact client business and ignore the change that won’t.
The Digital Marketing Specialist participates in all aspects of the client paid search campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. The Digital Marketing Specialist is responsible for day to day progress of client search engine marketing, display and YouTube social campaigns and ensuring timely completion and success of related tasks.
- Build, drive and optimize successful Google, Bing and other paid search, display and YouTube campaigns
- Drivecontinued optimization of SEM campaigns through performance analysis, ad copy testing. quality score improvement, keyword management, landing page testing, etc.
- Constant ongoing creation of keywords, display banners, and ad copy
- Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms
REQUIRED SKILLS AND EXPERIENCE:
- 2 years of AdWords experience (minimum)
- Experience working with the restaurant industry (required)
- Advanced level skills in Excel
- AdWords Certified (or capable of getting certified within 30 days)
- Strong communication skills; able to communicate complex information clearly
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