Digital Marketing Manager
We’re Santy, and we’re in the business of unexpected ideas. Santy uncovers undiscovered insights about our clients and their customers to drive positive change.
We are an integrated marketing firm that serves as a dynamic force for emerging and challenger brands. Our efforts encourage an ongoing conversation with the customer that weaves the brand into their everyday lives by engaging them where they live, work, and play. We create programs that ignite brand preference and lead to loyalty and top of mind awareness. Our clients include brands like Peter Piper Pizza, Bona, Delta Air Lines, and Pocky.
Santy is looking for an experienced Digital Marketing Manager to join the growing team. Reporting to the Chief Digital Officer, he or she is responsible for the overall health of all digital marketing initiatives for our clients and for Santy. This includes managing and monitoring paid social, paid search, email, digital display, website metrics/data and analytics.
Responsibilities and Duties:
— Constantly review campaign funnels from media placement, creative, inbound traffic, on-site conclusions, landing pages, conversions.
— Constantly optimize each component of this and demonstrate what improvements have been made and because of what metrics.
— Work with individual subject matter experts at Santy regularly to improve campaign performance and those resources’ knowledge within their particular arenas.
— Provide the Chief Digital Officer with weekly reports for each client for ongoing initiatives, initial research and findings on upcoming initiatives, suggestions for any tools to adopt.
— Always keep client growth and user acquisition in mind and how to obtain that.
— Be responsible for creating a robust testing strategy for all digital media efforts.
— Work with the account team and clients to establish KPIs and benchmarks for all digital campaigns. Be able to explain how these were crafted.
— Facilitate correspondence and ultimately be responsible for all tracking pixels and tags for all digital initiatives.
— Dissect and critique all digital media creative, copy and landing pages/conversions. The entire funnel for a given campaign.
— Expand the digital marketing integration with sales and marketing tools (such as Google AdWords, HubSpot inbound marketing, MailChimp email marketing, Google Analytics, CRM, Optimizely, and other marketing technology tools).
— Serve as a subject matter expert for email marketing, helping our clients develop campaigns that meet business objectives and brand goals.
— Work with our paid search specialist to assess existing and new web properties from an SEO standpoint, combining keyword research, copy and goals to make constant improvements.
— Grow customer acquisition efforts within key partnerships, e.g., Social, Programmatic, and Native (distinguished from content marketing).
— Work with resource who is responsible for display and mobile media performance, ensuring that all KPIs are achieved and all necessary marketing direction and advertising strategy is implemented.
— Work with subject matter experts to assist in overseeing media planning, campaign optimization, structural campaign audits, reporting, media updates and presentation deliverables on display and mobile accounts.
— Provide strategic and tactical guidance on media, creative and brand best practices/ guidelines, both internally (to executives and larger teams) and to media vendors.
— Draw insight from program results and ensure dialogue with director and internal team on informed strategic implications.
— Evaluates workflow process, suggests process improvement and recommends efficient solutions.
— Develop people within the team by coaching, identifying areas for growth, celebrating successes, keeping an open dialogue with the team.
— Provide creative analysis and recommendations when appropriate to improve media
— Work with the content and social teams to identify areas of improvement on organic and paid efforts.
— Regularly research additional vendors we can potentially partner with moving forward.
Education, Knowledge and Skills:
— College degree
— 3-4 years of experience as a digital marketing specialist, or digital subject matter expert at a previous organization.
— Knowledge of tools including, but not limited to, Google Adwords, Mailchimp, Analytics, Doubleclick, Facebook/Instagram/Twitter advertising platforms, and Salesforce.
— Understanding on automated reporting tools.
— Ability to show campaign and initiative improvement at prior organization given changes he or she implemented on their behalf.
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