05/05/2017 - Hey ESPN, Remember Me?
The recent round of layoffs at ESPN has sparked a frenzy of speculation about the cause, most often leading back to epidemic levels of cord cutting amongst millennials. While this may be true, Santy's Head of Production Bret Koehler challenges convention and offers his own POV on the turbulence at the network.
03/06/2017 - Is Snapchat Good for Advertisers?
With all the hype surrounding Snapchat, you'd think it would be the ideal platform for advertisers, right? Think again. New data on the efficacy of Snap ads shows otherwise. Santy's Senior Content Manager, Hannah Tooker, shares her advice on advertising with Snapchat.
12/01/2016 - How Does Emotionally Compelling Creative Impact CX?
Strong consumer experience cannot be obtained without a creative strategy based on establishing emotional connections. Carlos Pastor, Account Supervisor, shares his thoughts on how the two can help a brand survive.
04/07/2016 - Santy Showcase: Pocky in Times Square
We had a last-minute opportunity to create a Times Square video billboard for one of our favorite clients, Pocky. We do some of our best work under pressure, and we couldn't be prouder of how it turned out.
03/29/2016 - Treat It Like a Luxury
In the advertising business we get pretty excited over the flashy stuff. But when selling the every day products that fill carts and bags during the weekly grocery trips, Director of Brand Strategy and Planning, Adam Pierno, has three basics that can't be overlooked if you want the average American to make you a regular purchase.