06/29/2018 - Coffee & Diamonds: How a Philosophy of “More Than” Adds Value to Your Brand
It's not about the coffee. It never was. Here, Santy's Head of Production Bret Koehler explores the inner workings of creating perceived value through a mindset of "more than."
05/03/2018 - Breaking the Relevant Experience Myth
Hiring only agencies with category experience means you're locked into category conventions and aren't giving your brand the chance to evolve. Dan Santy explains how a little fresh thinking has been proven to take brands to the next level.
04/17/2018 - How Social Metrics Can Lure Brands Into a Repetitive Rut
Thanks to digital tools, brands know their audiences better than ever - but the downside is becoming stale and failing to attract a new audience.
02/18/2018 - How to Become an Influencer Marketing Wizard
Don't get fooled into thinking Influencer Marketing is easy - the reality is far from it. The Santy Social Team explains just how much time and effort it takes to become an Influencer Marketing Wizard.
02/09/2018 - How to Build a Rock Solid Client-Agency Relationship
Director of Client Services, Maria Dillon shares her expertise on how to effectively on-board a new client to ensure a successful relationship.