11/17/2016 - How PR Can Survive the Demise of Mainstream Media
Traditional media is on the decline, and has now become a small part of a much bigger picture. Our Director of Public Relations, Sara Fleury, explains how PR professionals saw this coming, and what steps can be taken to survive this major change.
10/10/2016 - Being Good at Doing Good: How To Be Successful At Cause Marketing
Just because a business benefits doesn’t mean a successful cause marketing program has to be apathetic. S+L PR Director, Karen Schneider, gives tips on how to authentically align with a cause that matters to your company.
08/09/2016 - PR Matchup: Celebrity vs. Influencer
Advancements in the Internet age and the growing popularity of social media have introduced a new tool being utilized by marketers— the influencer. But, where do influencer partnerships rank in relation to the traditional celebrity endorsement? S+L PR’s Liza Turkheimer explains.
06/13/2016 - Meet The Newest Santy Talent
Our newest team members give a personal glimpse into what it’s really like being a part of our team.
03/11/2016 - A Culture Video That Won’t Make You Hate Us
Culture Video's are as cliché as they come. At Santy, we do things differently, so we made one that won't induce exaggerated eye rolling.