04/24/2017 - Why Major Brands Are Pulling Ads from YouTube & Google
Despite the astronomic rise of digital media spend in recent years, many major brands have decided to pull spend from Google and YouTube. Learn why and what you should be doing to keep your brand safe.
04/06/2017 - Pepsi's PR Grand Slam
PR nightmare or unintended awareness windfall? The controversial new Pepsi ad featuring Kendall Jenner may not be as bad for the brand as you think. Digital Director Sagar Patel gives his two cents.
03/06/2017 - Is Snapchat Good for Advertisers?
With all the hype surrounding Snapchat, you'd think it would be the ideal platform for advertisers, right? Think again. New data on the efficacy of Snap ads shows otherwise. Santy's Senior Content Manager, Hannah Tooker, shares her advice on advertising with Snapchat.
03/03/2017 - Google Moves to Mobile-First Indexing
Google is constantly evolving to meet the needs of users. With people relying on mobile devices for the majority of their online activities, Google is moving to mobile-first indexing. Tarik Rahman, Digital Marketing Specialist, takes us through what these changes are and what they mean for advertisers.
02/28/2017 - Snapchat Is Public. Now What?
With Snapchat going public, it is the largest tech IPO since Facebook in 2012. Santy's Paid Social Media Specialist, Alethia Halbig, explains the growth Snapchat has experienced over the past years and obstacles the company has yet to overcome.