05/03/2018 - Breaking the Relevant Experience Myth
Hiring only agencies with category experience means you're locked into category conventions and aren't giving your brand the chance to evolve. Dan Santy explains how a little fresh thinking has been proven to take brands to the next level.
04/17/2018 - How Social Metrics Can Lure Brands Into a Repetitive Rut
Thanks to digital tools, brands know their audiences better than ever - but the downside is becoming stale and failing to attract a new audience.
04/02/2018 - The Art of Creating Craveability
Creating images for social media that incite consumer cravings isn't easy, but with the right information & approach, it's a skill you can master.
03/15/2018 - How to Optimize Your YouTube Video for Search
How do you get video views without breaking the bank? Get to the top of the list. The Santy Team has SEO guidelines for YouTube that will push your video up the search results list.
03/09/2018 - The Great Millennial Mirage
After further review, gut instinct proved correct. There are multiple nuanced segments within the millennial segment, long-worshipped by marketers.