That's no surprise, right? But you may wonder what this new data means for your brand. Integrated Media Supervisor Nicole Luna expands on how to embrace the pervasiveness of this technology by being a mobile-first marketer.

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  • Nicole Luna

Smartphone Usage at an All Time High

Mobile usage is at an all-time high with smartphone penetration surpassing 80% in 2016 throughout the United States.* What does this mean exactly? Smartphones are everywhere. But, that shouldn’t surprise you. By now you’re well aware of the pervasiveness of the device type. Think about it. How many people do you know that don’t have a smartphone? How many people do you know that still call them a “smartphone?” Likely, you and everyone you know just call that computer in your pocket a “phone.”

Now more than ever, it’s critical to think of consumers as mobile-first or risk missing the boat. Does this mean you should abandon traditional media? No. But what it does mean is that if you’re aren’t integrating a smart mobile strategy, you need to start today.

Consider how you can start to incorporate more, targeted mobile tactics. Whether it becomes part of your approach to creative (e.g. mobile video) or you include GPS-driven opportunities like location finders or geo-fencing, mobile should be at the forefront of your plan.

Mobile is now the leading digital platform and apps account for half of the digital media time.* Want more proof? Google is keeping up with the growth in mobile usage by changing their indexing to mobile-first. Technology is always changing, and it’s important to be educated on the changes and embrace them. Need help seeing the opportunity in all the change? We’re here to help.

*Comscore, 2017

Photo vis StockSnap

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