Pocky wanted to make fans feel special on Valentine's Day. See how we utilized illustration and social community to celebrate the power of friendship and reach over one million bff's.

  • The Team
  • Team Santy

Pocky Puts A Twist On Valentines Day

For Valentine’s Day, Pocky asked Santy to develop a campaign that would resonate with fans on a personal level. After researching the direction that would prove to be most relevant for their target audience, Santy found that focusing on friendship, as opposed to the romantic relationships typically celebrated on the holiday, was a great opportunity.

The result? Over 82k shares, 188k likes, 2.1k comments, 82k new fans and followers, over 1.5 million in total reach and a bunch of new Pocky BFF’s.

We give you - Pocky ‘Palentine’s’ Day!

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