At Santy we run every single thing through the prism of simplicity. Is this as simple as it can be? Have we stripped out any cost, structure, dressing or jargon that isn't leading to improved results? Things can always be simpler, always be better. We work to find the excess that gets in the way of great products and cut it out.

  • Adam Pierno
  • Director of Brand Strategy

Marketing Simplified

Media and marketing have never been more complex. Santy works to make it simpler. We strip any cost, structure, dressing or jargon that will not improve results. So, in the spirit simplicity, here’s a rundown of our absolute favorite, most practical advice to grow your brand in 2018 and beyond.

BRANDING

Relevance & Availability

Focus on relevance and availability instead of points of difference. Understand why your brand matters to people and develop more ways for the brand to be useful.

Know your Brand, Market & Consumers

Invest in research - it’s easier and more cost effective than ever to know your market. Equip yourself with consumer information about your brand. The insights you gather will pay off fast.

SOCIAL MEDIA

Social is Media

Brands reach of less than 1% of their audience on Facebook organically. 70% of organic Instagram posts don’t get seen. Without paid content you are invisible there.

Quality over Quantity

Just because you can post everyday, doesn’t mean you should post everyday. Move to targeted, purposeful publishing.

Develop Storylines

Work on crafting lifestyle content rather than just product. Step outside of expected content tracks and think about what else your brand can have a stake in.

INFLUENCERS

Don’t get mesmerized by follower count

Follower count means nothing. Nada. Zilch. Micro-influencers can be your brand’s sweet-spot. They tend to have a very engaged following that is genuinely interested in their content.

Remember, you aren’t producing infomercials

When you partner with an influencer sometimes a picture of them with your product in a natural setting is all you need. They don’t have to tell their audience to buy it. It is noticed naturally.

Track, measure and analyze your campaign

The number of likes or comments a post receives isn’t an indication of a successful campaign. Use analytics to understand the actions people engaging with content take on your website.

DIGITAL MEDIA

Embrace Native Advertising

Studies have shown that premium native ads outperform display ads 4 to 1! They blend seamlessly with publisher content (i.e. what they came to see).

Remind & Remarket

Remarketing gives your brand the opportunity to reach out to people who have already visited sections of your website and remind them of your brand.

Create Video Content

Whichever stage of the customer funnel we are trying to target, video can help. The goals of educating, entertaining, or increasing brand awareness can all be achieved through video.

EMAIL

Email Works

Email is an extremely effective revenue driver for eCommerce businesses. It is reported that for every dollar spent on email marketing, an average of $44 ROI is realized.

Customize & Personalize

Use segmentation and automation to make sure you’re getting the right message to the right people. Personalized emails result in 27% higher click rates and 11% higher open rates.

Don’t Waste Any Message

Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue.

Ready to put this advice to work for your brand? Get in touch with us and we’ll tell you how.

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