Media and marketing have never been more complex. Santy works to make it simpler. We strip any cost, structure, dressing or jargon that will not improve results. So, in the spirit simplicity, here’s a rundown of our absolute favorite, most practical advice to grow your brand in 2018 and beyond.
Relevance & Availability
Focus on relevance and availability instead of points of difference. Understand why your brand matters to people and develop more ways for the brand to be useful.
Know your Brand, Market & Consumers
Invest in research - it’s easier and more cost effective than ever to know your market. Equip yourself with consumer information about your brand. The insights you gather will pay off fast.
Social is Media
Brands reach of less than 1% of their audience on Facebook organically. 70% of organic Instagram posts don’t get seen. Without paid content you are invisible there.
Quality over Quantity
Just because you can post everyday, doesn’t mean you should post everyday. Move to targeted, purposeful publishing.
Work on crafting lifestyle content rather than just product. Step outside of expected content tracks and think about what else your brand can have a stake in.
Don’t get mesmerized by follower count
Follower count means nothing. Nada. Zilch. Micro-influencers can be your brand’s sweet-spot. They tend to have a very engaged following that is genuinely interested in their content.
Remember, you aren’t producing infomercials
When you partner with an influencer sometimes a picture of them with your product in a natural setting is all you need. They don’t have to tell their audience to buy it. It is noticed naturally.
Track, measure and analyze your campaign
The number of likes or comments a post receives isn’t an indication of a successful campaign. Use analytics to understand the actions people engaging with content take on your website.
Embrace Native Advertising
Studies have shown that premium native ads outperform display ads 4 to 1! They blend seamlessly with publisher content (i.e. what they came to see).
Remind & Remarket
Remarketing gives your brand the opportunity to reach out to people who have already visited sections of your website and remind them of your brand.
Create Video Content
Whichever stage of the customer funnel we are trying to target, video can help. The goals of educating, entertaining, or increasing brand awareness can all be achieved through video.
Email is an extremely effective revenue driver for eCommerce businesses. It is reported that for every dollar spent on email marketing, an average of $44 ROI is realized.
Customize & Personalize
Use segmentation and automation to make sure you’re getting the right message to the right people. Personalized emails result in 27% higher click rates and 11% higher open rates.
Don’t Waste Any Message
Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue.