Google is constantly evolving to meet the needs of users. With people relying on mobile devices for the majority of their online activities, Google is moving to mobile-first indexing. Tarik Rahman, Digital Marketing Specialist, takes us through what these changes are and what they mean for advertisers.

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  • Tarik Rahman

Google Moves to Mobile-First Indexing

In today’s society change happens on the daily. Either you cause the change or something/someone is going cause the change for you. In this case Google is making the change for us, as they gradually move towards mobile-first indexing. Google is constantly working to keep its platform updated to the needs of its users. As users rely on mobile devices for the majority of their online activities, it’s only natural for Google to adapt.

In an effort to push the web towards being more mobile-friendly, Google will launch a mobile-first version of its search indexing, which will ultimately change how advertisers approach their SEO strategy.

What is Mobile-First Indexing?

Google gathers information on every web page in a massive catalog, known as an index, which it then uses to formulate and display search results for various queries. Prior to the recent changes, Google primarily viewed web pages through the eyes of desktop users, treating mobiles pages as important but secondary to desktop pages. Now, Google is treating mobile versions of each page as primary page to index with desktop now being secondary.

The changes will be rolled out gradually over the next several months, according to Google.

The Impact of Mobile-First Indexing

For advertisers with a mobile responsive site or dynamic serving site where content is essentially the same across both mobile and desktop, there is no need for changes. Once Google’s new algorithm is updated there shouldn’t be any dramatic impact on SEO or SERP rankings.

These changes will affect the rankings of websites that have never provided users with a flawless mobile experience. If your site is responsive, and provides the same design, structure, and content which adjusts to multiple screen sizes and devices appropriately, then you don’t need to worry.

How Santy is Adapting to these Changes

As many agencies scramble to prepare for these changes, Santy has already been one step ahead of the change. Mobile-first indexing does not change much for how we develop new web-based properties as we already subscribe to a mobile-first philosophy. We currently implement modern responsive techniques, which allows a site to dynamically change the layout based on the device it’s being viewed on instead of creating two separate sites for mobile and desktop experiences.

Want to understand how you can take advantage of the latest change? Let’s chat.

Photo via Unsplash

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