More from Adam Pierno
10/26/16 - Research: How Total Media Spend Impacts Outcomes on Social
Director of Brand Planning and Strategy, Adam Pierno, shares a summary of our latest research aimed at uncovering correlations between media spend and social media penetration and sentiment.
08/17/16 - Brands Need Emotional Consistency
If loyalty is what you seek, making your audience feel something is key. Our Director of Brand Strategy, Adam Pierno, explains why brands should place significant weight on setting the mood and building an emotional connection with their consumers.
07/22/16 - Disappearing Logos and the Changing Face of Consumerism
Today's consumer is no longer interested in being defined by logos. Director of Brand Planning & Strategy Adam Pierno explores the cultural shift that is causing some of the largest brands in the world to rethink everything.
03/29/16 - Treat It Like a Luxury
In the advertising business we get pretty excited over the flashy stuff. But when selling the every day products that fill carts and bags during the weekly grocery trips, Director of Brand Strategy and Planning, Adam Pierno, has three basics that can't be overlooked if you want the average American to make you a regular purchase.
12/17/15 - When Your Brand Story Isn’t as Good as the Real Thing
Some brands have great stories to tell. Adam Pierno, Director of Brand Strategy and Planning, asks "why don't they tell them?"
11/23/15 - Why Healthcare Brand Marketing Shouldn’t Ignore the Healthy
Adam Pierno, Director of Brand Strategy and Planning, offers his point of view on how healthcare brands can find a better approach to marketing.
10/20/15 - Why TV Networks Need to Change
Who waits for premieres to find new entertainment anymore? Thanks to Netflix, HBO, Showtime, Amazon and a slew of others, we no longer have to wait for that mid-September premier date to find new entertainment. Find out what network TV needs to do to catch up to the convenience of streaming services.
09/03/15 - Was the McWhopper Stunt a Success?
Burger King got lots of attention for the McWhopper. Was any of it the right kind? Director of Brand Strategy & Planning, Adam Pierno, digs into the social details to determine the results.
08/26/15 - Ten Stamps Later and Your Customers Still Aren’t Loyal
A loyalty program doesn't always make a loyal customer. Adam Pierno explains what businesses can offer that is worth more than a free cup of coffee.