More from Hallie Wright
06/30/16 - Sherwin-Williams Deserves a Redo
Driven by the wrong insight, creative falls flat. Content Strategist Hallie Wright uncovers the heart of the issue with a lackluster paint ad.
04/03/16 - Social Secrets to Drive Campaigns, Increase Revenue and Predict Elections
Learn how we use advance social listening platform, Netbase, to uncover undiscovered insights about companies and audiences.
02/29/16 - If Tweets Were Votes: Part Three, Super Tuesday
We've gotten 4 out of 4 so far, but can social intelligence be used to predict the outcome of ALL of the "Super Tuesday" presidential primaries? Here, we make our selections.
02/26/16 - Our First Reaction to Reactions: How Facebook Reactions Impact Brands
Santy’s social media team discusses and debates the newest update to Facebook, including how it will change reporting, evolve content creation and where FB missed the mark.
02/07/16 - If Tweets Were Votes: Part Two, New Hampshire
Testing the accuracy of predictive social analytics (again) to call the winners in the New Hampshire primary.
01/29/16 - If Tweets Were Votes, Who Would Win Iowa?
Can analyzing social conversations be an accurate way to predict the outcome of the presidential election? Content Strategist, Hallie Wright conducts an experiment to find out.
09/09/15 - The Problem with Being Pinterest-y
Are marketers undermining the authenticity of brands by over-adapting visual content for the sake of Repins? Content Strategist Hallie Wright presents an argument against assimilating.