07/17/2017 - How Google is Solving the Last-Click Attribution Problem
Google's announces their new and free solution to pulling data, Google Attribution. Digital Marketing Specialist, Tarik Rahman explains how this simplified version works and what problems are being solved.
07/11/2017 - #Sponsored by Santy
TL:DR – Due to a rise in sponsored content being posted to influencer accounts without proper disclosure, Instagram is making things easier with a "sponsored" tag for brand partners.
05/05/2017 - Hey ESPN, Remember Me?
The recent round of layoffs at ESPN has sparked a frenzy of speculation about the cause, most often leading back to epidemic levels of cord cutting amongst millennials. While this may be true, Santy's Head of Production Bret Koehler challenges convention and offers his own POV on the turbulence at the network.
05/01/2017 - Creativity Isn’t for the Faint of Heart
Working in the creative realm is a rewarding, yet challenging experience. Our Chief Creative Officer, Ken Spera, gets real about the struggles that come with the job and offers his tried and true practices for pushing through, for the love of the game.
05/01/2017 - Eatsa and the Threat of Restaurant Automation
Eatsa has many restaurant marketers shaken, and for good reason. The ultra-automated QSR is changing the way consumers view the entire dining experience. Here, we explore how brands can react proactively as change continues at a fast pace.