03/08/2017 - Smartphone Usage at an All Time High
That's no surprise, right? But you may wonder what this new data means for your brand. Integrated Media Supervisor Nicole Luna expands on how to embrace the pervasiveness of this technology by being a mobile-first marketer.
03/06/2017 - Is Snapchat Good for Advertisers?
With all the hype surrounding Snapchat, you'd think it would be the ideal platform for advertisers, right? Think again. New data on the efficacy of Snap ads shows otherwise. Santy's Senior Content Manager, Hannah Tooker, shares her advice on advertising with Snapchat.
03/03/2017 - Google Moves to Mobile-First Indexing
Google is constantly evolving to meet the needs of users. With people relying on mobile devices for the majority of their online activities, Google is moving to mobile-first indexing. Tarik Rahman, Digital Marketing Specialist, takes us through what these changes are and what they mean for advertisers.
02/28/2017 - Snapchat Is Public. Now What?
With Snapchat going public, it is the largest tech IPO since Facebook in 2012. Santy's Paid Social Media Specialist, Alethia Halbig, explains the growth Snapchat has experienced over the past years and obstacles the company has yet to overcome.
02/06/2017 - The State of Social - 2017
The world of social media undergoes change non-stop and 2017 will be no exception. Santy's social experts sat down to discuss the changes they expect to see and offer insights to help you prepare for them.