08/07/2017 - TV Fragmentation: Where do we go from here?
Despite what you may have heard, TV is still a medium with a strong, broad reach. Here, we give our recommendation on how to capitalize on the latest avenues available for more efficient TV media targeting.
07/25/2017 - 4 Reasons To Love The Facebook Pixel
Content Manager Christina Guenther explains how utilizing the Facebook pixel enables marketers to better understand site visitors and prove ROI.
07/17/2017 - How Google is Solving the Last-Click Attribution Problem
Google's announces their new and free solution to pulling data, Google Attribution. Digital Marketing Specialist, Tarik Rahman explains how this simplified version works and what problems are being solved.
07/11/2017 - Instagram Announces Influencer Tagging
TL:DR – Due to a rise in sponsored content being posted to influencer accounts without proper disclosure, Instagram is making things easier with a "sponsored" tag for brand partners.
05/05/2017 - Hey ESPN, Remember Me?
The recent round of layoffs at ESPN has sparked a frenzy of speculation about the cause, most often leading back to epidemic levels of cord cutting amongst millennials. While this may be true, Santy's Head of Production Bret Koehler challenges convention and offers his own POV on the turbulence at the network.